The 90s Generation

Anders Parment

Chapter 1 in Marketing to the 90s Generation, 2014, pp 1-28 from Palgrave Macmillan

Abstract: Abstract In this chapter, the 90s Generation will be introduced and defined on the basis of an exposition of characteristics emerging from the period in which this generation grew up and came of age. Key characteristics of the 90s Generation will be conceptualized and the implications of the emergence of this generation for businesses will be described. Characteristics of the 90s Generation will be compared and contrasted with those of the other generations.

Keywords: Baby Boomer; Early Puberty; Personal Branding; Helicopter Parenting; Pocket Money (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44078-5_1

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DOI: 10.1057/9781137440785_1

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