The 90s Generation as Consumers and Coworkers

Anders Parment

Chapter 6 in Marketing to the 90s Generation, 2014, pp 147-161 from Palgrave Macmillan

Abstract: Abstract This chapter discusses how society, the market environment, the cultural environment, and organizations influence individuals’ values, priorities, and consumption patterns. The attitudes toward key behavior traits related to work, leisure time, and self-realization are extensively analyzed and discussed.

Keywords: Labor Market; Market Force; Global Survey; Marketing Communication; Employer Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44078-5_6

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DOI: 10.1057/9781137440785_6

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