The Social Media Universe

Kevin M. Ryan and Rob Spider Graham

Chapter Chapter 9 in Taking Down Goliath, 2014, pp 155-170 from Palgrave Macmillan

Abstract: Abstract Social media can easily connect brands and consumers. That doesn’t always make for an easy relationship. While the evolution of the World Wide Web dramatically changed the way we do business and gain access to information, it was the arrival of social media that really started to change how we all interconnect. In short, social media platforms were able to give us quick and immediate access to one another.

Keywords: Social Media; Social Media Platform; Customer Care; Meaningful Conversation; Total Stranger (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44421-9_10

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DOI: 10.1057/9781137444219_10

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