THE LEVEL PLAYING FIELD

Kevin M. Ryan and Rob Spider Graham

Chapter Chapter 11 in Taking Down Goliath, 2014, pp 187-196 from Palgrave Macmillan

Abstract: Abstract We hope this book ends up on your desk, coffee stained with some combination of pizza and/or salad dressing on its pages. In fact, if your copy becomes unusable due to a high mileage scenario not unlike the one with food stains described above, the publisher would be happy to replace this book at no cost to you. Just send your grape-juice-stained, gravy-soaked book back to Palgrave Macmillan, and the company will send you another one on the house. OK, well maybe that last comment was a little exaggerated, but we’re sure if you send the authors a copy of your overused book along with a request for a new one, we will find it hard to say no. We’ll reserve the right to exploit your extensive hard use of the book in social media with self-congratulatory posts about our super useful book.

Keywords: Search Site; Online Marketing; Marketing Discipline; Social Media Marketing; Search Engine Optimization (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-44421-9_12

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DOI: 10.1057/9781137444219_12

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