Search Engine Advertising

Kevin M. Ryan and Rob Spider Graham

Chapter Chapter 7 in Taking Down Goliath, 2014, pp 127-143 from Palgrave Macmillan

Abstract: Abstract Searching and finding should be the simplest thing the connected digital marketing world has to offer. You can’t imagine the joy a search can represent. Enter a word in the box, and the most relevant information the world has to offer is returned to you, gift-wrapped with an endorsement from people just like you. At its core, search marketing isn’t any more complicated than a simple equation: declared intent + information consumption options = efficient Internet.

Keywords: Mobile Device; Search Marketer; Landing Page; Custom Demo; Sales Pitch (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1057/9781137444219_8

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