Introduction

Frank M. Go, Arja Lemmetyinen and Ulla Hakala

A chapter in Harnessing Place Branding through Cultural Entrepreneurship, 2015, pp 1-28 from Palgrave Macmillan

Abstract: Abstract In the 17th century, militiamen had the duty of maintaining law and order on Amsterdam’s streets, but by the time a group of militiamen, the Kloveniers, commissioned Rembrandt to do a collective portrait in 1642, their job had become largely ceremonial. Such paintings were typical, but usually just dull lines of faces. However, Rembrandt took this genre and produced instead, an extraordinary picture full of movement and life. The Night Watch was quickly recognized as a great achievement and became the symbol of the new Dutch nation (Bohm-Duchen, 2002).

Keywords: Brand Equity; Creative Industry; Rural Tourism; Corporate Brand; Brand Management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46516-0_1

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DOI: 10.1057/9781137465160_1

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