E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship

Frank M. Go, Maria Lucia, Mariapina Trunfio and Angelo Presenza

Chapter 13 in Harnessing Place Branding through Cultural Entrepreneurship, 2015, pp 243-260 from Palgrave Macmillan

Abstract: Abstract This chapter theorizes how the ‘conceptual spaces’ created by the emerging Web 2.0-based tourism scenarios might be leveraged for harnessing cultural entrepreneurship within an e-governance framework for the systematic construction of smart, inclusive, sustainable place branding (Go and Covers, 2012). The genealogy of place harbours diverse ideas, the most salient ones being that place represents a particular perspective, that is, a path to the sacred place, often recreating the pilgrim’s journey and its three components of preparation, separation and return on the one hand, and its built form symbolizing the rite of passage and spiritual transformation on the other.

Keywords: cultural entrepreneurship; e-governance; local identity; place branding; smart places; Web 2.0 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46516-0_14

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DOI: 10.1057/9781137465160_14

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