Who Are You Really? Exploring Cultural Identity from the Inside Out

Ruth C. May

Chapter 25 in The Palgrave Handbook of Experiential Learning in International Business, 2015, pp 435-448 from Palgrave Macmillan

Abstract: Abstract Individuals often operate under the misguided assumption that ‘different’ is synonymous with ‘wrong’. This is particularly true when students in International Business (IB) classrooms are introduced to values and norms outside their own cultures. At the core of cross-cultural competency is the necessity for students to see through the myth of ethnocentrism — my cultural perspective is right, and your cultural view is wrong. Indeed, as Wade Davis (2014) states: ’The world in which you were born is just one model of reality. Other cultures are not failed attempts at being you; they are unique manifestations of the human spirit.’

Keywords: General Social Survey; Class Session; World Economic Forum; American National Election Study; Experiential Exercise (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-46772-0_25

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DOI: 10.1057/9781137467720_25

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