Developing, Measuring, and Managing Store Image

A. Coskun Samli

Chapter 9 in Coping with Retail Giants, 2015, pp 119-134 from Palgrave Macmillan

Abstract: Abstract Aconsumer entering Sam’s or Costco certainly experiences different feelings from one entering Neiman Marcus or Saks Fifth avenue. These feelings will be accentuated by ambiance, merchandise, service, and other store features (Samli 2004). Every retail store has a personality that is the sum total of impressions a consumer will experience as he/she enters the store and shops around. That atmosphere, which is called store image, may be very suitable for some customers, and totally unsuitable for others.

Keywords: Retail Store; Target Market; Store Image; Sentence Completion; Semantic Differential (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1057/9781137476340_10

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