Conclusion

Chris Kerns

Chapter Chapter 9 in Trendology, 2014, pp 225-226 from Palgrave Macmillan

Abstract: Abstract FOR YEARS NOW, SOCIAL MEDIA LEADERS have been asked to take on some pretty groundbreaking tasks. Brands and agencies have recognized huge shifts of audience attention heading to social networks, and these teams have been asked to stay in front of them every step of the way. A new social network just popped up—make sure we have a presence. There’s a big event coming up—make sure we have a point of view. All this is done to stay in the right place at the right time with the right message, and remain relevant to their audience.

Keywords: Referral Source; Marketing Department; Business Result; Advertising Budget; Timely Message (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47956-3_10

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DOI: 10.1057/9781137479563_10

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