Aiming for Real-Time Success

Chris Kerns

Chapter Chapter 6 in Trendology, 2014, pp 167-180 from Palgrave Macmillan

Abstract: Abstract PICTURE THIS SCENARIO: YOU’VE JUST COMPLETED your first big real-time marketing event. You’ve gone out and done the hard work of securing budget for real-time marketing efforts. You’ve set up a team, monitored trends during the show, and posted some amazing content, stuff that you can really be proud of. The next day you wake up in a “I Just Worked All Day Sunday” hangover and roll into work. As you take your first sip of expensive coffee, you sit down to write a summary of your RTM efforts to the executive team. But as the cursor blinks at the top of the blank page, you suddenly realize that you don’t know where to start. How do you translate the impact of your work into something that will resonate across the organization? And more importantly, how do you know whether you really succeeded? Good questions.

Keywords: Social Medium; Secondary Action; Social Channel; Executive Team; Blank Page (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-47956-3_7

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DOI: 10.1057/9781137479563_7

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