Last Chance for Knysna: Innovation

Jonas Hoffmann and Laurent Lecamp
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Jonas Hoffmann: SKEMA Business School
Laurent Lecamp: Carl F. Bucherer

Chapter Chapter 2 in Independent Luxury, 2015, pp 38-72 from Palgrave Macmillan

Abstract: Abstract The message we develop in this book is clear: independent brands must differentiate through innovation. Innovation is probably the key strategic choice to survive in an aggressively competitive and economically destabilizing environment. In other words, innovate or perish!1 In this chapter, we present innovation in the luxury industry under its different faces, giving particular attention to the role of independents. Issues such as the role of the investor and business model innovation are explored. We then introduce the method that led to the identification of the winning innovation strategies: “back to the roots,” “code breakers,” “eagle in the aquarium” and “game changers,” concluding with an in-depth presentation of the BA2RE® luxury strategy approach.

Keywords: Innovation Strategy; Business Model Innovation; Luxury Brand; Breakthrough Innovation; Luxury Product (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48146-7_3

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DOI: 10.1057/9781137481467_3

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