Back to the Roots

Jonas Hoffmann and Laurent Lecamp
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Jonas Hoffmann: SKEMA Business School
Laurent Lecamp: Carl F. Bucherer

Chapter Chapter 3 in Independent Luxury, 2015, pp 73-112 from Palgrave Macmillan

Abstract: Abstract Vignes, Sheme, Mirazur, Thomas Mercer, Louis Moinet, Slyde, 1.618 Sus tainable Luxury, Norlha and Brunello Cucinelli are independent companies innovating in the essence of luxury: extreme quality and extraordinary craftsmanship to create the ultimate sensorial and emotional experience. These are companies rooted in a terroir, which we associate with the horse, a classical symbol of elegance and nobility.1 We present these companies at length and illustrate how they followed the stages in the BA2RE® luxury strategy approach in their innovation strategy.

Keywords: Global Position System; Chief Executive Officer; Initial Public Offering; Business Model Innovation; Classical Symbol (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48146-7_4

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DOI: 10.1057/9781137481467_4

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