The Online World

Ian Chaston
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Ian Chaston: University of Auckland

Chapter 1 in Internet Marketing and Big Data Exploitation, 2015, pp 1-22 from Palgrave Macmillan

Abstract: Abstract The birth of an entirely new industry is usually the result of a visionary idea for a new product, service or industrial process. Evolving the idea into a viable commercial proposition will often involve solving significant scientific or technological problems. Zott and Amit (2007) noted that in the early years of a new industry there is only limited understanding of what market opportunities exist and how these might be exploited. Over time, as summarised in Figure 1.1, interaction between identified opportunities, the nature of the technology and organisational capability leads to the emergence of one or more new business models. Figure 1.1 Business model emergence

Keywords: Cloud Computing; Business Model; Defense Advance Research Project Agency; Business Model Innovation; Online World (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48896-1_1

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DOI: 10.1057/9781137488961_1

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