Technology

Ian Chaston
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Ian Chaston: University of Auckland

Chapter 4 in Internet Marketing and Big Data Exploitation, 2015, pp 61-79 from Palgrave Macmillan

Abstract: Abstract Technological change is possibly one of the most critical of the meta events that can create a future strategic opportunity or threat for any organisation. This is because technology has the potential to offer the basis for creating totally new industries or permit smaller firms to develop an entrepreneurial competitive advantage through which to challenge market leaders. Technology may even allow developing nations to implement faster industrialisation of their economy, which can eventually permit these countries to become the new global market leaders.

Keywords: Cloud Computing; Marketing Capability; Application Supplier; Disruptive Innovation; Internet Computing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48896-1_4

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DOI: 10.1057/9781137488961_4

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