Capabilities

Ian Chaston
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Ian Chaston: University of Auckland

Chapter 5 in Internet Marketing and Big Data Exploitation, 2015, pp 80-95 from Palgrave Macmillan

Abstract: Abstract The strategic philosophy concerning market success based upon exploiting superior internal capability is known as the ‘resource based view of the firm’ (or RBV). The RBV literature stresses the importance of an organisation’s ability to organise resources to produce goods and services that will permit creation of a competitive advantage. The philosophy can be contrasted with the alternative ‘environmentalist perspective’, which is focused upon the competitive positioning of products within a market.

Keywords: Supply Chain Management; Customer Relationship Management; Strategic Asset; Strategic Entrepreneurship; Organisational Competence (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48896-1_5

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DOI: 10.1057/9781137488961_5

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