Social Media

Ian Chaston
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Ian Chaston: University of Auckland

Chapter 9 in Internet Marketing and Big Data Exploitation, 2015, pp 149-165 from Palgrave Macmillan

Abstract: Abstract One of the earliest online social media applications was dating sites, which offered a new way for individuals to make contact with potential partners. The arrival of Web 2.0 acted as a catalyst for an increase in the number and types of social media platforms which can be divided into four types; namely (i) social networks, (ii) blogs, (iii) microblogs and (iv) Really Simple Syndication (RSS). The latter is less well-known than other social media. This platform filters information from numerous websites and alerts members to information in which they have registered a specific interest. RSS technology protects users from being overwhelmed by data because the software delivers an update on a regularly timed basis.

Keywords: Social Medium; Open Innovation; Online Community; Online Social Network; Social Media Platform (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-48896-1_9

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DOI: 10.1057/9781137488961_9

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