Expanding Beyond Your Core

Rick Webb

Chapter 30 in Agency, 2015, pp 271-274 from Palgrave Macmillan

Abstract: Abstract Inevitably in the course of your business, there will come a time when you will find yourself offering a service that you did not offer at the beginning. Often this will creep up on you—a developer might branch out to another coding language, or start accepting Photoshop documents for design, and doing some light CSS and graphic production work, whereas before you had strict guidelines on what you accepted. It might be more profound: your clients say they trust you on building websites, but it’s time you also took on social media content. You may even find yourself one day with a client who trusts you and loves you, for whom you’re suddenly doing print ads or a TV spot. It happens. Everything’s possible in this mixed up twenty-first century. Digital agencies doing print ads. Dogs and cats, living together. Mass hysteria.

Keywords: Service Offering; Social Media Content; Core Offering; Director Hire; Mass Hysteria (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-137-50122-6_31

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