Video Will Be Mobile’s “Killer App”

Michael Dru Kelley

Chapter Chapter 10 in All Thumbs, 2014, pp 153-176 from Palgrave Macmillan

Abstract: Abstract FOR A VERY BRIEF MOMENT, WE ARE GOING TO GO all techno geek to demonstrate just how critical video will be to mobile and to really anything we do in social, apps, and on the entire web. This is a bold statement, but widespread video is really starting to happen technologically and over the mobile device in a very big way. It’s subtle, as most technology waves are, but video’s impact will be evident very soon. If you just start to look at your own phone and social apps on mobile, you’ll see how advanced video is becoming, as anyone can capture quality video on their mobile device, edit it, and share it instantly to the mobile networks, and do so at much faster transmission speeds.

Keywords: Mobile Device; Video Content; Video Segment; Mobile Video; Loyal Customer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51016-7_11

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DOI: 10.1007/978-1-137-51016-7_11

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