When Your Past Mobile Marketing Efforts Have Failed

Michael Dru Kelley

Chapter Chapter 4 in All Thumbs, 2014, pp 67-76 from Palgrave Macmillan

Abstract: Abstract Throughout the last few years, I have seen seemingly smart executives who respond to a new idea or way to leverage a technology with, “Thanks, but we tried a mobile technology like that once and it failed.” Failure is an option. Giving up is not, especially in mobile.

Keywords: Consumer Experience; Mobile Experience; Wednesday Morning; Marketing Team; Execution Resource (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51016-7_5

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DOI: 10.1007/978-1-137-51016-7_5

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