Bernbach to the Future

Teressa Iezzi

Chapter Chapter 2 in The Idea Writers, 2010, pp 19-35 from Palgrave Macmillan

Abstract: Abstract “It is spring and I am blind.”

Keywords: Brand Experience; Consumer Control; Fine Writing; Brand Story; Creative Award (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51044-0_2

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DOI: 10.1007/978-1-137-51044-0_2

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