Life in Adland

Teressa Iezzi

Chapter Chapter 6 in The Idea Writers, 2010, pp 105-146 from Palgrave Macmillan

Abstract: Abstract For a while there, not too long ago, it wasn’t hard to find creative directors and other ad types of a certain vintage who were fond of telling all those who would listen that things were better back in the day. Ads were better, creatives were better, there were more characters. You could identify most of these nostalgia merchants by their dress and overall personal appearance—that vague look of having been stuck in time sartorially.

Keywords: Media Company; Super Bowl; Creative Team; Creative Director; User Experience Designer (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-51044-0_6

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DOI: 10.1007/978-1-137-51044-0_6

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