Blocking Distribution

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 9 in Defending Your Brand, 2012, pp 155-172 from Palgrave Macmillan

Abstract: Abstract EVERY NEW PRODUCT MUST REACH customers; it has to get distribution. This is true in every industry. If you can ensure that your competitor can’t break into the sales channel, you block its access to the market and protect your business. It is very simple: no distribution means no sales and no competitor.

Date: 2012
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DOI: 10.1007/978-1-137-51186-7_9

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