Optimizing Data and Technology

Carlos Hidalgo

Chapter Chapter 9 in Driving Demand, 2015, pp 121-132 from Palgrave Macmillan

Abstract: Abstract Optimizing data and technology to best support demand generation programs is a must; yet, many organizations are limiting the success of their programs due to a lack of data, inadequate technology governance, and insufficient optimization.

Keywords: Internet Protocol; Demand Process; Optimize Data; Internet Protocol Address; Demand Generation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-52680-9_9

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DOI: 10.1057/9781137526809_9

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