Supply Chain Relationships Management: SMEs’ Partners

Luca Cacciolatti and Soo Hee Lee
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Luca Cacciolatti: University of Westminster
Soo Hee Lee: University of Kent

Chapter 11 in Entrepreneurial Marketing for SMEs, 2015, pp 173-184 from Palgrave Macmillan

Abstract: Abstract In the past two decades, the disciplines of marketing and supply chain management got closer and closer, to the point where now parts of supply chain management have merged with marketing, and in the most recent publications and textbooks about marketing, we can find chapters on supply chain management. But why is it so important to marketing?

Keywords: Supply Chain; Supply Chain Management; Core Competency; Core Activity; Environmental Uncertainty (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53258-9_11

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DOI: 10.1057/9781137532589_11

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