Entrepreneurial Marketing for SMEs

Luca Cacciolatti and Soo Hee Lee
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Luca Cacciolatti: University of Westminster
Soo Hee Lee: University of Kent

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-53258-9
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Chapters in this book:

Ch 1 Introduction

Luca Cacciolatti and Soo Hee Lee

Ch 2 The Nature of the Small and Medium-Sized Enterprise

Luca Cacciolatti and Soo Hee Lee

Ch 3 Small Business Owners and Their Environment

Luca Cacciolatti and Soo Hee Lee

Ch 4 Entrepreneurial Cognition and Learning

Luca Cacciolatti and Soo Hee Lee

Ch 5 Growth Strategies within an SME Context

Luca Cacciolatti and Soo Hee Lee

Ch 6 The Role of Structured Marketing Information in SMEs’ Decision-Making

Luca Cacciolatti and Soo Hee Lee

Ch 7 Internationalisation Strategies

Luca Cacciolatti and Soo Hee Lee

Ch 8 Value Propositions: How to Build SMEs’ Offering

Luca Cacciolatti and Soo Hee Lee

Ch 9 Pricing and Distribution Decisions in a Context of Low Distribution Capacity

Luca Cacciolatti and Soo Hee Lee

Ch 10 Building Brands in SMEs

Luca Cacciolatti and Soo Hee Lee

Ch 11 Supply Chain Relationships Management: SMEs’ Partners

Luca Cacciolatti and Soo Hee Lee

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DOI: 10.1057/9781137532589

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