Entrepreneurial Cognition and Learning

Luca Cacciolatti and Soo Hee Lee
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Luca Cacciolatti: University of Westminster
Soo Hee Lee: University of Kent

Chapter 4 in Entrepreneurial Marketing for SMEs, 2015, pp 46-56 from Palgrave Macmillan

Abstract: Abstract Entrepreneurial cognition is concerned with the ‘knowledge structures’ that people use to make assessments, judgements or decisions involving opportunity evaluation, creation and growth [1]. Current entrepreneurial cognition literature posits there is a relationship between individual’s cognitive properties and his/her ability to identify, develop and exploit opportunities [1–5]. However, the ability to recognise opportunities is different in all people because everyone has a limited and fragmented perception of the world we live in, and everyone relies on heuristic mechanisms to make sense of this world [2,6–8].

Keywords: Formal Institution; Informal Institution; Entrepreneurial Behaviour; Entrepreneurship Research; Business Venture (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53258-9_4

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DOI: 10.1057/9781137532589_4

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