Growth Strategies within an SME Context

Luca Cacciolatti and Soo Hee Lee
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Luca Cacciolatti: University of Westminster
Soo Hee Lee: University of Kent

Chapter 5 in Entrepreneurial Marketing for SMEs, 2015, pp 57-88 from Palgrave Macmillan

Abstract: Abstract The importance of growth to an SME consists in the ability of the company to survive major changes in its environment. This is the reason why companies in general, and SMEs in particular, should not point their strategies simply to survival, but should instead opt for business strategies aimed at enhancing growth.

Keywords: Small Business; Marketing Strategy; Market Orientation; Business Owner; Intellectual Capital (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53258-9_5

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DOI: 10.1057/9781137532589_5

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