Internationalisation Strategies

Luca Cacciolatti and Soo Hee Lee
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Luca Cacciolatti: University of Westminster
Soo Hee Lee: University of Kent

Chapter 7 in Entrepreneurial Marketing for SMEs, 2015, pp 104-115 from Palgrave Macmillan

Abstract: Abstract In spite of several years of economic crisis in the Eurozone that pushed firms all over the world to reengage with international marketing strategic thinking [1], globalisation brought lots of opportunities to SMEs. These have been generated by some changes in the business environment, and three major forces enabled SMEs to access internationalisation opportunities, entering this way in direct competition with larger organisations [2,3]. While marketing and entrepreneurship literature maintained in the past that only MNEs had the proper characteristics to operate on international markets, more recent evidence [4–6] shows that size is not correlated with export intensity, exporting SMEs are heterogeneous [7], and their structures and orientations [8] are often very different one from each other.

Keywords: Small Business; International Business; Foreign Market; Strategic Management Journal; International Entrepreneurship (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-53258-9_7

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DOI: 10.1057/9781137532589_7

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