Introduction: Advertising, Soviet-type economies and economic systems

Philip Hanson
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Philip Hanson: University of Birmingham

Chapter 1 in Advertising and Socialism, 1974, pp 1-14 from Palgrave Macmillan

Abstract: Abstract Socialists have never liked the advertising industry. There must be many people working in advertising in the West who would consider themselves to be socialists; but this does not seem to have helped in any ideological rapprochement.

Keywords: Socialist Economy; Advertising Expenditure; Soviet Economy; Marketing Environment; Advertising Industry (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02036-2_1

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DOI: 10.1007/978-1-349-02036-2_1

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