The Nature and Functions of Soviet Advertising

Philip Hanson
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Philip Hanson: University of Birmingham

Chapter 4 in Advertising and Socialism, 1974, pp 49-74 from Palgrave Macmillan

Abstract: Abstract There are no systematic data avaible on the distribution of advertising between product groups in the Soviet Union, even for the major advertising organisations. But the main features are fairly clear.

Keywords: Product Innovation; Final Demand; Advertising Campaign; Advertising Expenditure; Soviet Economy (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02036-2_4

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DOI: 10.1007/978-1-349-02036-2_4

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