Introduction

W. Duncan Reekie
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W. Duncan Reekie: University of Edinburgh

Chapter 1 in Advertising, 1974, pp 1-3 from Palgrave Macmillan

Abstract: Abstract Advertising has long been a fascinating socio-political topic. In the United States the Federal Trade Commission has devoted considerable effort to learn more about the subject by holding (in 1971) extensive ‘Hearings on Modern Advertising Practices’. In Britain the Labour Party has recently produced a Green Paper (1) devoted solely to the impact of advertising on the economy and on society. After the Monopolies Commission report on detergent advertising in 1966 (2) the then Board of Trade launched a wider investigation into the effects of advertising throughout the economy and across industry boundaries.

Keywords: Federal Trade Commission; Green Paper; Advertising Expenditure; Labour Party; Normative Conclusion (search for similar items in EconPapers)
Date: 1974
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DOI: 10.1007/978-1-349-02084-3_1

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