Social and Ethical Problems

W. Duncan Reekie
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W. Duncan Reekie: University of Edinburgh

Chapter 3 in Advertising, 1974, pp 14-29 from Palgrave Macmillan

Abstract: Abstract Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few chose to give their opinions factual backing. Discussions on the subject tend to be long on persausive semantics but short on hard data. This is inevitable in any controversy over moral standards, which — by definition — are highly personal, highly subjective phenomena.

Keywords: Ethical Problem; Marketing Cost; Emotional Appeal; Advertising Industry; Advertising Revenue (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02084-3_3

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DOI: 10.1007/978-1-349-02084-3_3

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