An Optimum Supply-Demand Equilibrium?

W. Duncan Reekie
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W. Duncan Reekie: University of Edinburgh

Chapter 8 in Advertising, 1974, pp 113-140 from Palgrave Macmillan

Abstract: Abstract The threads of the discussion so far will now be drawn together. The implications for the policy maker will be examined and an evaluation of possible courses of action will be made.

Keywords: Fair Trading; Social Optimum; Green Paper; Advertising Expenditure; Consumer Information (search for similar items in EconPapers)
Date: 1974
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-02084-3_8

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DOI: 10.1007/978-1-349-02084-3_8

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