Marketing — Quality

Erik Arnold ()

Chapter 10 in Competition and Technological Change in the Television Industry, 1985, pp 136-147 from Palgrave Macmillan

Abstract: Abstract This chapter provides evidence about the quality issues raised in the third section of each of chapters 1, 2 and 3. The focus of microeconomic theory on the formation and role of price in industry and trade has left other variables which may enter into industrial competition relatively unstudied. As a corollary, there has been little or no effort to define quality or product variables, exept negatively as ‘non-price factors’. These variables may be described in a preliminary way as follows.

Keywords: Japanese Firm; Advertising Expenditure; European Firm; British Telecom; Television Industry (search for similar items in EconPapers)
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07492-1_11

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DOI: 10.1007/978-1-349-07492-1_11

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