Television

Nicholas J. O’Shaughnessy

Chapter 4 in The Phenomenon of Political Marketing, 1990, pp 46-86 from Palgrave Macmillan

Abstract: Abstract Political marketing employs a constellation of mediums: but television remains the supreme gift to politicians, with their presence assured in every home, and political marketing is largely a television activity. It is even employed in minor campaigns. According to David Garth, television ‘can take someone who’s relatively unknown and make him a visible factor’.

Keywords: Direct Democracy; Television News; Television Advertising; Political Skill; Presidential Campaign (search for similar items in EconPapers)
Date: 1990
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-10352-2_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349103522

DOI: 10.1007/978-1-349-10352-2_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().