The Importance of Market-Perceived Quality

Bradley Gale

Chapter 4 in Brand Power, 1994, pp 65-83 from Palgrave Macmillan

Abstract: Abstract Power brands are worth billions of dollars for one reason: they mean quality to the consumer. And this in turn means consumer loyalty, repeat purchases, and word-of-mouth advertising.

Keywords: Market Share; Superior Quality; Quality Leader; Sales Promotion; Share Leader (search for similar items in EconPapers)
Date: 1994
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DOI: 10.1007/978-1-349-12840-2_5

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