Building your Client Base

B. H. Elvy

Chapter 3 in How to Become a Consultant, 1993, pp 29-43 from Palgrave Macmillan

Abstract: Abstract You may start your consultancy practice with work you are able to obtain from your existing contacts but to build for the future you must constantly strive to extend your client base. Every business has the problem of customer erosion, regardless of the quality of the service or product it provides. Circumstances affecting the market undergo constant change and, for a variety of reasons, it is inevitable that clients will drift away and need to be replaced.

Keywords: Consultancy Service; Direct Mail; Potential Client; Swot Analysis; Marketing Plan (search for similar items in EconPapers)
Date: 1993
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DOI: 10.1007/978-1-349-13090-0_3

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