New Product Marketing Strategies

Hamish E. Macarthur and Merlin Stone

Chapter Chapter 11 in How to Market Computers and Information Technology, 1994, pp 216-237 from Palgrave Macmillan

Abstract: Abstract This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.

Keywords: Cash Flow; Early Adopter; Customer Base; Sales Force; Target Segment (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13402-1_11

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DOI: 10.1007/978-1-349-13402-1_11

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