Rejecting Superior New Technologies

Arch G. Woodside

Chapter 7 in Marketing in Evolution, 1998, pp 127-167 from Palgrave Macmillan

Abstract: Abstract We have so little information on the outside, on markets, on customers. Nothing — as many people have learned the hard way — is changing faster than distribution channels. (Drucker, 1994)

Keywords: Lighting Pole; Sales Manager; Channel Member; Marketing Channel; Install Base (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14089-3_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349140893

DOI: 10.1007/978-1-349-14089-3_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().