Retailing Without Frontiers

Andrew Wileman and Michael Jary

Chapter 14 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 217-227 from Palgrave Macmillan

Abstract: Abstract Retailing has always been considered a business that doesn’t travel well. Many historical efforts at taking retail formats across borders have failed. The number of truly successful international — particularly intercontinental — retailers is still very small. However, the conditions for retail internationalisation are changing, and we believe that retailers can and will become as international as fmcg producers over the next 30 years, albeit with many failures and reversals along the way. Before we give our reasons for that view, we will begin with a brief review of the poor history of retailing efforts at internationalisation.

Keywords: Home Market; Store Brand; Fashion Brand; Local Brand; Local Player (search for similar items in EconPapers)
Date: 1997
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DOI: 10.1007/978-1-349-14378-8_15

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