Multi-business Retailing: Sum and Parts

Andrew Wileman and Michael Jary

Chapter 15 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 228-239 from Palgrave Macmillan

Abstract: Abstract The prospects of the growth of retail brand power, with retailers becoming real brand-builders on an international and ultimately global stage, opens up questions as to the structure of the retail industry over the next several decades. Will we see the emergence of large-scale multi-business conglomerates in retailing, along the lines of Nestle or P&G, running a portfolio of global retail brands with a common brand-building philosophy?

Keywords: Core Business; Producer Brand; Retail Sector; Store Brand; Individual Business (search for similar items in EconPapers)
Date: 1997
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_16

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349143788

DOI: 10.1007/978-1-349-14378-8_16

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().