Are Retail Brands Different from Producer Brands?

Andrew Wileman and Michael Jary

Chapter 2 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 33-52 from Palgrave Macmillan

Abstract: Abstract We can see today that strong brands can be established in retailing. Internationally, many examples exist in repertoire and service retailing. The UK gives us examples of strong brands in the grocery sector. Examples in the proximity and category killer sectors are harder to find, but we can point to Boots in the UK and Decathlon in France. Retail brands clearly can become ‘The Real Thing’.

Keywords: Price Premium; Producer Brand; Brand Position; Retail Sector; Store Brand (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_3

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DOI: 10.1007/978-1-349-14378-8_3

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