Proximity Retailing

Andrew Wileman and Michael Jary

Chapter 4 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 71-77 from Palgrave Macmillan

Abstract: Abstract At the other end of the spectrum from fashion retailing, proximity retailers face the toughest task in attempting to build up strong brands.

Keywords: Private Label; Store Brand; Brand Extension; Proximity Sector; Strong Brand (search for similar items in EconPapers)
Date: 1997
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349143788

DOI: 10.1007/978-1-349-14378-8_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().