Grocery Retailing

Andrew Wileman and Michael Jary

Chapter 6 in Retail Power Plays: From Trading to Brand Leadership, 1997, pp 90-107 from Palgrave Macmillan

Abstract: Abstract The grocery sector is at the heart of the debate over the current and potential growth of retail brand power, and on the front-line in the battle with global producer brands for consumer preference and loyalty.

Keywords: Producer Brand; Private Label; Store Brand; Consumer Spending; Grocery Retailing (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14378-8_7

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DOI: 10.1007/978-1-349-14378-8_7

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