The Phases of Change at CGC

Magne Y. Orgland

Chapter 3 in Initiating, Managing and Sustaining Strategic Change, 1997, pp 27-29 from Palgrave Macmillan

Abstract: Abstract In order to test and explain the theoretical frameworks developed in this book, an in-depth case study was conducted of one company that recently went through a process of strategic change. This company will be referred to as the Consumer Goods Corporation (CGC).1 CGC is a multinational manufacturer of consumer goods based in the USA.

Keywords: Middle Manager; Neutral Zone; Strategic Change; Employee Morale; Case Study Evidence (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14470-9_3

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DOI: 10.1007/978-1-349-14470-9_3

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