Introduction
Michael Bland
Chapter 1 in Communicating Out of a Crisis, 1998, pp 1-3 from Palgrave Macmillan
Abstract:
Abstract There is nothing new about crisis management. When, in Shakespeare’s Julius Caesar Mark Antony faced the Roman mob at the Senate House after Caesar’s assassination, his handling of the situation was a role model for any modern chief executive facing the glare of adverse publicity.
Keywords: Crisis Management; Corporate Reputa; Product Liability; Emergency Response Plan; Crisis Communication (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14665-9_1
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DOI: 10.1007/978-1-349-14665-9_1
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