Segmenting the Field of Play

Olivier d’Herbemont and Bruno César

Chapter 2 in Managing Sensitive Projects, 1998, pp 15-22 from Palgrave Macmillan

Abstract: Abstract The implementation strategy for a sensitive project is characterised by the fact that one is first interested in the key players before being interested in the tasks to be carried out. As a matter of fact there is no point in defining what has to be done if there is no one to do it.

Keywords: Administrative Office; Shop Steward; Sensitive Project; Marketing Thinking; Pension Company (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14842-4_2

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DOI: 10.1007/978-1-349-14842-4_2

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