Individualise Responses: The ‘Horace and Curiace’ Strategy

Olivier d’Herbemont and Bruno César

Chapter 20 in Managing Sensitive Projects, 1998, pp 205-206 from Palgrave Macmillan

Abstract: Abstract In approaching opponents, the most classical syndrome, after that of the magpie, is the stereotype syndrome. It is best summed up by the old American saying: ‘The only good Commie is a dead Commie’.

Keywords: Cognitive Psychology; Individualise Response; International Business; Common Interest; Lateral Project (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14842-4_20

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DOI: 10.1007/978-1-349-14842-4_20

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