Aims, Goals and Strategies

Merlin Stone

Chapter 2 in Marketing and Economics, 1980, pp 5-22 from Palgrave Macmillan

Abstract: Abstract Marketing practitioners may find their work made more difficult by the fact that firms often have conflicting aims or goals and in the attempt to reach those goals, strategies which cut across each other are often employed. Consider the following simple example.

Keywords: Market Share; Cash Flow; Avoidance Goal; Efficient Firm; Credit Period (search for similar items in EconPapers)
Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-16426-4_2

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DOI: 10.1007/978-1-349-16426-4_2

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